Foxtel Media Engagement

LOWER AD LOADS

for up to

11% GREATER AD RECALL

An unbeatable ad experience for

viewers and advertisers

A better advertising and viewing experience across our network
Less ads VS FTA = Higher Cut Through

Platform: BVOD

Ad Placement: Pre & Post Rolls

Ad Load: A max of 2 pre-rolls but no longer than 30 second and one post roll

Other placements: Sponsored featured Content Channels

Key Call Outs:

• 4 Ad pods Maximum or 30’s of ad (pre roll and Post roll) per program vs non-STV BVOD 8-15 mins per program

• No mid rolls

• Minimum 25% SOV

• Maximum 100% SOV

• Max of 1 mins of ads

Platform: Addressable GO

Ad Placement: Dynamic ad insertion in linear break

Ad Load: average 6 mins of ads per hour

Platform: IP Linear - Kayo

Ad Placement: Dynamic ad insertion in linear break

Ad Load: 6 mins of ads per hour, no interruption in live sports

Other Placements: Kayo Minis and Bites, Freebies, Newsfeed, Unpacked, Content Creation and Partnerships

Key Call Outs:

6 mins of ads within LIVE NRL (80min) vs non-STV which carries 3x ad load
12mins of ad within LIVE AFL (120min) v non-STV which carries 3x ad load
12 mins maximum of ads across a Live NRL game (120 min) vs non-STV 28.30 mins over a 2hours of streaming back-to-back 1-hour episodes
Kayo provides more impact and cut through for advertisers across a live sporting environment than non-STV On Demand

Platform: AVOD

Ad Placement: Pre, Mid & Post rolls

Ad Load: 4 - 8 mins of ads every hour

Other Placements: Category targeting

Platform: BVOD (non-STV)

Ad Placement: Pre, Mid and Post rolls

Ad Load: ranging from 8 - 15 mins per program

Other Placements: sponsorship and interactive ads

Growing through streaming with more subscribers than ever before

4.5M

SUBSCRIBERS

+20%

1.21M

SUBSCRIBERS

+32%

1.31M

SUBSCRIBERS

+92%

Landmark study reveals impact of engagement on advertising effectiveness

A research study by leading strategic insights consultancy Nature, commissioned by Foxtel Media, has revealed the impact of engagement on advertising effectiveness. The study, involved qualitative and quantitative research and implicit behavioural measurement of over 3,000 Australians.

The research establishes, for the first time, a comprehensive definition of viewing engagement – as an outcome of emotional investment, intent, mental focus and social connection.

See some of the key take-outs below.

Summary: what the study shows about Foxtel Media audiences:

On average across occasions, audiences watching Foxtel are
27% more engaged than audiences watching Free to Air TV

Through implicit measurement of natural viewing, the peak engagement for Foxtel viewing was 16% higher than
non-subscription TV audiences

Foxtel’s more engaging advertising formats drive greater ad recall - up to 11% - for advertising partners

Foxtel’s more engaging advertising formats drive stronger brand uplifts for advertising partners

Across 17 categories (from grocery to retail, communications, QSR, fitness, furniture and more) Foxtel customers spend on average 46% more than non-customers